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  • Locations: Madrid, Spain; Paris, France
  • Program Terms: Summer 1
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Program Description:

Program Dates: June 8 - 17, 2018

Description:

To be successful in the apparel industry, it is important for students to have a global outlook, spot international trends and translate that to local markets, understand global development strategies of fashion companies,  and identify growth opportunities available in each country for the apparel industry. An understanding  of the strength and weakness of each country is essential for apparel merchandisers to bring the right merchandise to the right place, at the right price, quantities and qualities.

The Fashion Forecasting course will introduce students to the forecasting process, identify the role forecasting plays in the fashion industry, align product development with consumer preferences and understand how forecasting creates a competitive advantage for apparel companies. They will experience first-hand how different cultures influence fashion trends and predict trend diffusion, acceptance and adoption globally.

The International Merchandising and Consumer Behavior will examine the range of consumer behavior with the goal of understanding the different factors that are central to consumer decision making process. They will experience first-hand how family, different cultures, reference groups and attitudes influence consumer behavior and how it impacts international merchandising. 

Cost: $5,400

Includes:
  • tuition for 6 c.h.
  • international health insurance
  • in-program transfer transportation
  • international airfare
  • lodging
  • excursions
  • some meals
  • in-country support
Does not include:
  • passport fees
  • visa fees (if applicable)
  • most meals
  • spending money

Undergraduate Courses:

MRCH 3003-001 Fashion Forecasting
MRCH 3003-002 International Merchandising and Consumer Behavior

Graduate Courses:

N/a

Accommodations & Meals:

Students will be housed in double occupancy hotel rooms.  9 breakfasts and 3 dinners are included in the cost of the program.  Students are responsible for the majority of their own meals.

Highlights:

  • Visit to El Museu del Traje (Museum of Costume)
  • Visit to Chueca district of Madrid, known for its avant-garde fashion stores
  • Company visit to Zara, Mango, or similar
  • Visit to Manufacture Nationale des Gobelins, a tapestry factory

Accessibility: ability to walk five to ten miles per day, not all locations will be ADA accessible

Eligibility:

Minimum 2.0 GPA
This study abroad program is primarily for students majoring or minoring in Fashion Merchandising and Consumer Studies.  
Preference will be given to students majoring or minoring in Fashion Merchandising and Consumer Studies. 
Preference will be given to students who have taken freshman and/or sophomore level classes (MRCH 1135 and/or MRCH 2350) in Merchandising.
Preference will also be given to students with a GPA of 2.5 or higher.

Faculty Leaders




This program is currently not accepting applications.